4 Tips to Save Money on Facebook Advertising

There is no doubt in my mind that for the majority of people that are untrained and go and place FB ads promoting their business you will burn a truck load of money in trying to attract new customers.

We have a FB ad campaign manager that has studied and accredited with FB methods where many of the unwary post ads and will just do the “hope and pray” that it works.

What does a campaign FB ad manager do? She split tests different ads to get the highest conversion for you. She will see an ad not doing well and she will tweak it for you. She guards your money like her own so you do not waste anymore.

But here are the 4 tips I promised that I have sourced for you.

1) Conversion pixel.

Every Facebook advertiser should create a conversion pixel with their ad campaigns, your conversion pixel will track your cost per acquisition.

2) Placement.

Advertisers are able to gauge their performance on the news feed on desktop computers; news feed on mobile devices, right column ads on homepage on homepage for desktop computers and more – this is definitely something you can split test.

3) Time of day.

Just like you have a time of day when you are most productive, online shoppers having buying patterns that can be easily detected within Ads Manager, under “breakdown” and “By Time” you can start to segment your traffic.

4) Age and gender

If you see that the 18-24 year old females love your flannel shirt, you can invest more money into this type of targeting to help generate more sales. There is no need targeting 27-30 year old guys if you see a lackluster performance in this group.

Contact us today if we can help you.

Source: Need a VA Services Philippines

CUSTOM DESIGN VS WORDPRESS THEME

Basically with a custom design you will have full control over the look and feel of your website that your visitors will see when they first land on your page.

Looking around there are a number of excellent themes which you can customize to get close to the custom design you are looking for and these are usually paid themes, the reason we suggest this is the free versions stop being updated after a certain period of time whereas the paid themes are updated regularly to better enhance the performance of the theme.

But if you want the true look of a dedicated sales page that has a call to action or presents videos custom design is a way better way to go as it is costly to make changes to an off the shelf theme.

Communication is key:

When talking about your website there should be asked checklist of questions before your web designer even begins and also an opportunity to discuss everything you had in mind. Throughout the process there should be contact with you confirming questions asking for more input.

Site mock-up

Although you have a general idea of what you are wanting your site to look like you may even had a few sites that you have taken a few ideas that you liked and would want to incorporate into your own website that is when the designer may offer you a mock up of the site especially if it’s a custom site to ensure you like the look of the layout.

When all of this is gathered then the magic starts we figure out what needs to bedone. And to be totally honest with you it’s magic. This is not my area of expertise. But theguys and girls on the team, they’re absolutely great at this.

They’ll take your wish list, sliceit up, for lack of a better word, so that it works with WordPress, make it mobile friendly, so that it displays well, things line up perfectly, and then put it on toyour website typically as a child-theme to the Genesis WordPress theme.

Branding

If you can imagine it like being a puzzle that is laid out and it needs certain elements and at times perhaps also needs coding to be added. After your designer has got the basics down he is now looking at branding if you do not have a brand in mind or you wish to update logos and graphics he is the one to have a few designs made up based on the information you have shared with him.

The team will continue to build your site, which includes it beingmobile-friendly you have had your content written and everything is being uploaded.

What else you should have on your checklist?

You will be asked to supply .PSD files of good quality pictures or images that you have already or have ones that you have selected from photo libraries.

Once everything has been done and a reasonable amount of changes incorporated (each web designer will allow so many before charging) that you wanted modified or changed you have now a beautiful website.

If you wish to discuss your own website please contact info@needava.com we are looking forward to you contacting us.

Source: Local Seo Marketing Software

HIRE A GENERAL VIRTUAL ASSISTANT SERVICES EXPERT IN TECHNICAL SEO

Performing every obligations and different commitments of your business is the point at which you are doing everything without anyone else. It is safe to say that you are attempting to complete it all? Is your business suffering due to it? Thinking of taking your business to the next level but think you can’t stand to hire equipped help? At that point you have to consider hiring the services of a virtual assistant.

Companies normally begin little, with just a couple people in a little working environment. When they develop their client bases, notwithstanding, extension turns into a need: they need to oblige all their new clients, or else administration will suffer, once the client are not fulfilled they will look somewhere else, and the business will effectively implode. The issue is that extension has verifiably been an excessive recommendation: with a bigger working environment and more representatives, a business’ overhead skyrockets, conceivably placing them in an endless loop where each new level of progress puts a more profound strain on their resources.

Be that as it may, this no longer has to be the case. With recent advances in innovation, a wide variety of office task can now be given virtual assistant services (cloud-based representatives who can help your business develop without altogether expanding your overhead). All organizations large or small can exploit these services to get the extra ability they require without worrying about investing energy and cash on maintaining them. 

Let it out – the first thing you thought of when we said “virtual assistant services” was virtual call or receptionists. however, you’re half-right: in the good ‘old days that was precisely what these services were about. Be that as it may, not any longer: these days, almost every office task can be taken care of by virtual assistant. Since they work in their own particular workplaces, you don’t have to invest into a bigger working environment or more equipment: virtual assistant are as of now furnished with capable PCs and quick Internet associations and can be promptly reached by means of email and Skype.

Regardless of what sort of business you’re running, you’re likely confronting firm rivalry, and virtual assistant services can give you an edge over them. virtual assistant give you the aptitude you require without wasting time and cash on training them, and since they’re employed by you, you don’t need to stress over representative related assessments, protection, or different costs. Here are some other advantages of virtual assistant:

• Qualified workers at a low cost:Virtual assistant workers are typically based abroad: subject upon the service you require, they work for as small as the price you pay for your day by day espresso.
• Get work done even if you’re sleeping:Virtual assistant work every minute of every day, so your business continues running even while you’re sound asleep. How about we see your opposition beat that!
• Diverse scope of services: Virtual assistant can accomplish more than simply answering calls: you can get virtual writers, SEO expertise, video makers, visual architects, and the sky is the limit from there. Outsourcing this task implies you can concentrate on your businesses and conveying your product/services to your clients.

Regardless of the possibility that you’re a fresh startup, hiring virtual assistant will give you a leg up on your opposition. Since they definitely know how business works virtual assistant service companies can even guide your business in the right bearing. Make sure to pick your service provider cautiously: with very much qualified virtual assistant on your side, your business will be headed toward an extraordinary begin.

At the point when a Virtual Assistant is required, it pays to use a ground breaking company like Need a VA to give you the individual consideration and thought that you merit. When you require a VA, and need to have a moral, circumspect, and happy person who can take care of business , consider a Virtual Assistant company like Need a VA. That ought to get you on the way to a more productive and less stressful life. You can satisfy your main goal as an entrepreneur and still have room schedule-wise to save.

Other than employing and reviewing the VA’s that have the right skills, Need a VA conduct presently training with its VA’s to ensure they continually enhance their level of skill. Need a VA additionally instruct moral work conduct, making sure that our VA’s respect your seclusion and business privileged insights. Have a look how Need a VA can help you at http://needava.com

Source: Marketing Strategies For Small Businesses

AFFORDABLE VIRTUAL ASSISTANT SERVICES COMPANY

Businesses, whether huge or little, have a considerable measure of obligations, all through the workplace. Each business has diverse divisions and in this way, has various things to do. Whether they’re an enterprise or only a straightforward office, the obligations are still the same, the technique to address them are still comparative the same. Nonetheless, because of absence of manpower or simply have all the more squeezing obligations to do, backlog sometimes transpire. In which, they tend to heap up until you can’t considerably recall when this backlog began and when you ought to begin doing it. The answer for that is to employ a reasonable virtual assistant.

A virtual assistant company might not have existed 10 years back, but rather they are beyond any doubt are making waves today. These organizations’ fundamental target is to supply different organizations and business with able virtual assistants, generally at a reasonable cost. The organization employs people who may have had experiences on being a virtual assistant or who is basically keen on an online work. In any case, they prepare these people on the ins and outs of being an online virtual assistant’s partner, making them up to date on new applications, frameworks and strategies.

For organizations and entrepreneurs, they accomplish more than what they are capable of. They invest hours upon hours gathering and meeting customers, supervising production. Furthermore, they might likewise want to spend time with family and companions. In any case, they can’t do that when on top of all that, they likewise need to administer and monitor business’ sites, websites, and advertising through keeping up their nearness in the online networking scene. These assignments are only a portion of the numerous things that are a piece of the business. Yet, these are alongside commonplace assignments, task that can be designated to somebody skillful, somebody who can sort out them and still keep the boss overhauled on the advancement made.

A virtual assistant organization knows how to address these issues. They are knowledgeable in the requirements of the normal specialist. Each business is distinctive, particularly in the way that things are being run, so these organizations dependably consider the entrepreneurs inclination in a secretary. Since the organization likely prepares the online secretaries saved in their labor pool, they can dole out the secretary that fits the inclinations most. The entrepreneur may have hired an affordable virtual assistant yet it doesn’t as a matter of fact imply that the quality is inadequate. This makes the secretary an able one as well as somebody who will live up to your desires with respect to hard working attitudes and also expects them for him or her.

An Affordable Virtual Assistant Services company like Need a VA has a wide selection of VA’s available with each possible ability to save your time and cash. In the event that you just need some services on a project basis, there’s no point in enlisting full time workers for those tasks when you have a Virtual Assistant available.

At Need a VA, When you need a VA, and need to have a moral, watchful, and cheerful individual who can take care of.

Source: Need a VA Services Philippines

SOCIAL MEDIA ADS – How are they doing?

I can remember starting out with my first social media ads with my eyes as big as saucers as I had just completed a course to tell me “how easy it was” to make money through Facebook ads. Full of anticipation I collected the images I thought would be fine and did my first campaign NOTHING a big fat zero as I could see my dollars being whittled away and no sales filling my bank account.

What was I doing wrong I followed the steps I was shown or was I? There were a couple of things that I was not doing and that is tracking and split testing, which today I now know are a must to do.

Once I learnt this I applied it to another campaign and I did not know that the ball game had changed again on Facebook and keeps changing regularly.

As a business there are many things happening within the algorithms on social media platforms.

This week alone there was a change to both Instagram (if you are not on this your business is missing out on leads) and Twitter.

Instagram has stopped 3rd party services being used on their site. This means tools that normally like, unlike, comment and follow have been banned as from 30 May.

Twitter is going through similar changes right now and FB is always changing!

As a business would you have known anything about these changes? Chances are probably not and this would either lead to you wasting money or having your account banned!

Local Businesses can target more clients through FB ads by targeting and re-targeting your clients. If you have ads disapproved for instance FB is cracking down on what your saying in your ads.

If your ads gets disapproved DELETE them do not try and fix them up this could lead to your account being shut down.

So you see social media you need to have experts that are across all the changes of what you can do and not do.

Click this link lets book in for a 15 minute chat.

Source: Needava Virtual Assistant

SEO – What Does It Mean To Your Business?

Search Engine Optimization or SEO is a real big part of your business and here is why if you don’t invest in proper SEO both technical and social media you are burning your money and not getting a good bang for your buck and missing out on FREE traffic that comes to you from ranking on the first pages of Google. 

Now here is where it gets interesting Google has algorithms that they use and they change regularly to rate your site and how relevant the content it is to the title of the content and what sort of experience does the reader get when they come to your website.

Google wants the reader to be:

• Educated
• Entertained
• Have FAQ’s
• Good quality content

The spiders also report back how long that they readers were on your site, links that were clicked and even is sophisticated to record scrolling to see how people were engrossed in your content and also can also see through Google analytics all of the information that I will cover in another article.

Now that we know what Google wants and that is good quality content that is unique and delivers the information that the reader first typed into their browser.

What happens though if Google goes to the content and finds that there are a few duplicated versions of the same article for instance? Well it looks and tries to reward the person who first put the content up but this does not always happen imagine for a moment you looked on Google to see how your article is doing and see your competitor that has blatantly copied for your article that you paid to have written and worse still they are ranking higher than you!

Back to search engine optimization for your business:

You like me must get a ton of emails from people that flood your inbox with SEO offers, also perhaps that you too have also paid for services that say that they can get you ranked on Google page one in no time at all. If you see these type of offers delete them, here is why.

• It will take 2-3 months to work behind the scenes until you will start seeing results
• If you target very popular keywords it may take longer or you may not rank for these at all as companies with a bigger ad spend will always own the top spots.
• We would look at other strategies that are the lower bearing fruit that we would concentrate on to get you seen and getting ranked for.
• What should be done though is an audit outlining what errors are on your site both on page and off page.

SEO for Local Business is something that can be very successful for your business or restaurant and if done correctly that would bring customers through your door.

If you would like to know what Need a VA outsourcing company can do for you please contact us through the website http://needava.com or email us at info@needava.com where we will discuss the strategies that are most suited for your business.

Source: Best Seo For Small Business

WHY A VIRTUAL ASSISTANTS DO NOT WORK OUT FOR EVERYONE

The following are the things that can wrong at the start or joining an outsource company. I am always honest with clients and say that there will be things that go pear shaped from time to time and the best way is by having open discussions that work on solutions moving forward. I know that this is the best approach so that you may find the following information also helpful.

Expectations are unreasonable

This happens when the first discussion takes place and if all questions are not asked at the beginning. At Need a VA we record calls so that both the client has a copy and the project manager can reply to ensure that we have not missed important points.

We use a project management tools for larger tasks and each of our sections have a project manager that works between you and the VA, this way the project manager can quality control all of the work that is sent to you for approval.

Communication is everything

• This is a big one when it comes to talking and discussing things with your virtual assistant.
  There are times that the client is not clear of what they want and is disappointed that the VA did not “get it.” The virtual assistant is the busy bee they do what they are instructed to do.
• With communication try to stay with dot points or video using Jing is best.
  There are times where the VA will try to contact you in order to progress your task and this is made more difficult if email are not returned.
• Reports from the VA should be daily or weekly and that should be discussed on the initial meeting. This is so you can see how the tasks are going and make comments if its not how you wanted something

Pay on time every time

• The VA’s are just like us with bills, food utilities etc. ensure that you pay promptly and if they have done an outstanding job please tip them – even a few dollars goes such a long way in their country.I have captured a few reasons that could happen when using a new virtual assistant company but again that its not like that at need a VA as we have used the latest focus group results from UCLA to train our outsourcing staff. We also use project managers who oversee your tasks, check your work and report back to you. So there is always open communication.

Contact us today and see the difference our website is http://needava.com or email info@needava.com

Source: Needava Local Seo Services

HOW TO DEVELOP A LEAD MAGNET IDEA EFFECTIVELY?

As an internet marketer, or at least as someone who is familiar with the internet, you would come across the term “Lead Magnet” a lot. A lead magnet is essentially an incentive offered to a prospect in exchange for their contact information. An effective lead magnet idea is one that maximizes the number of targeted leads that you get for a particular offer.

Here are some of the Lead Magnet Ideas that you should know about…

#1: A free software tool or download

#2: Free coupons

#3: A quiz or a test

#4: A free webinar or a recorded video recording

#5: A case study

#6: A toolkit

#7: Free consultation or sales material

#8:  A free eBook or a report

#9: A PDF checklist

Each of these lead magnet ideas are proven to work and are guaranteed to get the attention of your audience. But it is not as simple as you think. You will need to work hard and take effective action to develop lead magnets that get you the expected results.

Follow the step-by-step guide given here to develop lead magnet ideas that work, time and time again.

 Step #1: Choosing a lead magnet

We have listed some of the best lead magnets above. You can pick any one of these ideas, depending on the information you would like to share. For example, if you’re going to offer a free report, what is it going to be about? If you want to offer a quiz instead, have you properly considered the questions?

An effective lead magnet does the following for you…

#1: It is attractive and grabs attention.

#2: It offers quality information that the client would want to have and would benefit them in some way or another.

#3: It is relevant to your products, business or service.

#4: It is simple enough for a potential client to understand, but hard enough so that they would want to have more information from you.

#5: It tells your clients what they need, is educational and descriptive about a problem and offers a simple solution. It tells them why they might find your product or service useful.

 Step #2: Create great content

Now that you know which lead magnet would be the right one to offer, the next step is to create great content for it. Some lead magnets such as eBooks or reports need more content than others; each lead magnet idea would require quality material.

Here are a few tips on content creation for a lead magnet…

#1: Designing a landing page for the lead magnet – The landing page should have enough descriptive content that explains what the lead magnet is and what it has to offer. The landing page will also have a download button to access the lead magnet.

 #2: Designing a form page – On the form page, the customer fills up a form before downloading the lead magnet. Most internet marketers ask for the subscriber’s phone number, name, e-mail address, business or profession and website URL. Only the name and the e-mail address need to be mandatory, the other entries can be made optional, this way, the subscriber doesn’t feel like they are being asked for too much information. As soon as they fill up the form, send them an email with the download link for the lead magnet.

#3: Designing a “thank you” page – The subscriber should be led to the thank you page after downloading the lead magnet. This is where you thank them for downloading the lead magnet and explain where they can find the download link. The “thank you” page allows you to track the number of times the lead magnet has been downloaded. This way you will know how many leads you’ve had.

 Step #3: Setting up the lead magnet on your website

You’ve done the hard work – created the landing page, form and the “thank you” page. You probably have the material for the lead magnet read as well. Now, it’s all about setting it up on your website. Add a web page called “resources” with links displayed right on top of your website. This should be unique and distinctive from the rest of the website and make it easy for people to opt-in, should they want to. Clicking on this link should take them to the landing page for the lead magnet.

Next, place effective calls-to-action for the lead magnet at various places on the website. This could be in the sidebar of your blog, below the web page or in other easily accessible places. The call-to-action should include attractive, clickable visuals for best effect.

Step #4: Optimizing the Conversions

The next step is to see if the lead magnet actually works. Track the number of downloads and find out how many of them have developed into leads. If you’re getting a fair share of downloads and a high conversion rate with your lead magnet, then you’ve done well. If not, find out why.

Why a lead magnet fails to convert…

Reason #1:  Perhaps it supplies irrelevant information, which is not related to your business, product or service.

Reason #2: It is hard to understand.

Reason #3: It doesn’t offer enough information; lacks descriptive content or material.

Reason #4: It’s designed very unattractively; is an eye sore.

Reason #5: The email link or the download button is not working.

Reason #6: The email with the download link ends up in the SPAM folder of your subscriber.

Conclusion

We have discussed the importance of lead magnets, given you examples of effective lead magnet ideas and explained how to develop them. If your lead magnet fails to give you the expected results, do read the tips given here once again, try out different ideas till you get one that works.

Source: Needava Local Seo Services

BRANDING – ARE YOU GETTING YOUR NAME OUT THERE?

But the question is what name are you getting for yourself?
What do I mean I can hear you say?

Tell me this, what do you think when you watch an ad on the NIKE brand?
You think of super fit athletes all in the sports that they are famous for each one of our sporting heroes all wearing NIKE shoes and clothing.

Totally amazing, it even gets you a little excited to watch the ad to see who is featured…right?

Coke ads are similar all featured with happy laughing teenagers having a great time together and you then associate having a great time while drinking Coke.

I must see dozens of websites a day many of them have an idea in mind but its not reflected in their website or any of the social media platforms. The message is lost and disjointed and in a lot of cases I either have to ask what are you wanting to be known for as I can’t get what they are wanting to promote.

Even stranger they get lost for words they start to give you an answer saying I want to be able to promote this product or I still want to be an affiliate but want to be known as an authority.

What you need when you are getting your name out there you need branding something when you see ads people will know its you right down to the colors you choose from your site that shows more about your personality, logo and tagline these all tie into making this all about tying the brand together.

Even when you are new you and you join a program and they tell you just put a site up and drive traffic. Be very careful when you join a program that you do not get swallowed up in their brand and lose yourself.

I go to new websites and honestly need to wear sunglasses as the person has gone to the back of the affiliate area and put every flashing banner they could find.

Nothing could be more of a turn off than landing on a page like this. When you have a website built for you ensure that YOU are made the authority, for instance if you are coaching people the front page should be about you with links to book a session with you etc. You can promote other products through “resources I use”

With your own website it does not matter if the company you are an affiliate for goes belly up – you still have your real estate your own website.

Need a new website? Contact us at http://needava.com or email at info@needava.com

Source: Needava Local Seo Services

WHY DO YOU NEED WEB DEVELOPMENT SERVICES

A simple question to be asked first: What is a website? In its bare form, a website is a single domain that consists of different web pages. We should all know that by now, but surprisingly what we don’t all know, is the benefits a website can provide for your business and it’s shocking to witness how many business don’t actually have a website or online presence!
If you have a business and don’t have a website, you are losing out on great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow. As a business owner, you need to know where your consumers are. But what if consumers know your business and what you can offer, but they can’t reach you? That is one of the risks you take by not having a website for your business.

Read the terms of service when dealing with web development services companies who offer “unlimited” services. Many times web hosts will offer unlimited bandwidth or sometimes hard disk space. Read the terms carefully, as they may reserve the right to ask you to upgrade your plan, if you are a higher profile customer, that has increased usage.

What are some other benefits of having a business website?

Cost Effective

You know exactly how much your website is going to cost you and it’s ongoings – a brick and mortar store, on the other hand, is susceptible to many out of the ordinary occurrences which could blow out the costs such as leaving the lights on, theft, damage, extra staff etc.

Accessible around the clock

Your website and social media accounts are accessible 24/7/365. Imagine that you want to buy from a store. You put in all the effort required to go to the store, but when you get there, it’s closed. We all know how irate we feel in that situation. You’ll think twice about going back given the bad taste its left (ok might have been your fault for not checking but hey, this is proving the point here!). You will just find another store that is more easily accessible.

Convenient

What is more convenient: driving outside to look for different stores that are available to shop in, or sitting in the comfort of your own home and shopping for the products you’re looking for? Pretty obvious answer, unless you like aimlessly driving around. Smart businesses realise this and thus have their own website housing their products and services so that potential customers can browse online for the products they want to purchase.

Consider using a web development service to help you save money. This does mean, however, that ads will be appearing on your site, and also your storage space will be limited too.
Credibility

By building a website you are giving your business the opportunity to tell consumers why they should trust you and the testimonials and facts to back up those opportunities. Believe it or not, most people will search the internet for a product or service before the purchase to check the credibility first.

When you provide good service or product, positive word-of-mouth about your business is likely to spread. Which in turn, delivers more repeat and new business.

Lastly, knowledge is power when it comes to web design and web development services. Take the necessary time to do some research and find out what is best for you. Remember, you can always outsource this project to web designers, but it will be costly!

If you want an effective service while at the same time spending the most out of your money, check out Needava Solutions now! Rest assured that you will be able to get professional web development services from us!

Source: Need a VA Case Studies